The strategic solutions to attract customers to the Riverside Hotel Saigon from 2022 to 2026 (5-year strategy)

Abstract

The COVID-19 pandemic is supprised and unpredictable, which cause an heavy impact in all aspect of life. Especially, during this pandemic, travelling is become quite hard and restrict, it affect directly to hospitality. With the restrict of traveling and gather, the number of customer is sharply reduce for all type of service. Riverside Hotel Saigon also facing its hard time during the pandemic. The city is lockdown, domestic and international customer highly reduce, as the result, Riverside Hotel Saigon income is falling rapidly. At the present, after COVID-19 is undercontrol, Riverside Hotel Saigon is back to business. The hotel must be well-prepared for the upcoming seasons. With the recovering of economic of the world, people will want to travel after the long period staying at home. This is the chance for Riverside Hotel Saigon to attract and get more customer. To set up for next five years, a careful plan is necessary. Not only improve the service, there must be a promotion to the facilities. Riverside Hotel Saigon is a hotel more than twenty years old, in other to attract more customer, especially the young one, there must be a total reconstruct. Beside that, an appropriate marketing plan is very importance to help Riverside Hotel Saigon attract more customer. The plan is not only help the hotel to reconstruct but also aim at develop their strengths. Please be kindly noted that even though the auhors have spent months on completing the following document, there are still mistakes that could have been made. The team are open for constructive feedback and comments from all readers.