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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/2878

Title: YouPoint_All-in-one application for customer experience and retention with merchants
Authors: Tran, Duy Khiem
Luu, Thi Ngoc Ha
Cao, Thanh My Duyen
Le, Mai An
Tran, Thi Ngoc Chau
Keywords: Application
Customer
YouPoint
Issue Date: 2020
Publisher: FPTU HCM
Abstract: In this start-up project, the authors discuss and analyze about YouPoint - All-in-one application for customers’ experience and retention with merchants. The application acts as an intermediary to help connect customers to the store and customers accumulated points. Our mission is to help users accumulate points at a specific store and use that point in every store in YouPoint's network. Furthermore, YouPoint helps merchants attract new customers and also retain old customers as well. The target market will be focused on Vietnam with target customers from 14 to 25 years old, or generation Z who have a habit of liking outside activities and often make purchases of eating/drinking through discounted prices.
URI: /handle/123456789/2878
Appears in Collections:Quản trị kinh doanh (Business Administration)

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