Factors affecting restaurant and food & beverage service employees loyalty: Case study at The Ashima restaurants, Golden Gate corporation, District 1 & 3, Ho Chi Minh city.

Abstract

The authors discover few comprehensive studies on employee loyalty in Vietnam's food and beverage (F&B) service industry, despite researchers' interest in this service sector. The study focuses on applying quantitative methods to measure and evaluate factors like job satisfaction, career development, work environment, pay satisfaction, and employee engagement that affect employee loyalty. By using an online survey of employees working at the Ashima Restaurant, Golden Gate Corporation, Districts 1 & 3, Ho Chi Minh City, the study evaluated data from 164 valid respondents. This study evaluates the effects of several factors on employee loyalty and explains why these factors affect their loyalty in the F&B service industry. Scale reliability analysis using Cronbach's Alpha and EFA is done by the researchers using SPSS 20.0 to evaluate the model. Sample T-Test study results show that employee loyalty in the F&B industry is not significantly impacted by characteristic gender but significantly impacted by contract. In order to improve employee loyalty, the research findings suggest the following strategies: (1) internal communication events; (2) orientation sessions; (3) educational training programs; (4) recognize and reward employees with cash or gift vouchers; and (5) 6C-5S value system.