Branding of Cocktail Bar

Abstract

Hidden bar, also known as Speakeasy bar, is a concept that refers to a type of secret bar. The shop doesn't open loudly, there's no loud music, there's not even a sign. The main target audience of hidden bars is middle-class and upper-class customers. They seek privacy, look for safe bars to chat and negotiate work. Young people want to find a space to relax, chill with music, not be bothered by noise, away from the pace of urban life.