Campaign to increase brand awareness for ZenClass - the All in One Teaching & Learning platform

Abstract

To ensure the campaign proceeds smoothly and optimistically, we will conduct research and rely on customer surveys to formulate a suitable strategy aligned with the business plan. Consequently, the project structure will be divided into four main parts: ● The first part involves researching the business and the social issues related to the targeted topic. ● The second part entails devising appropriate strategies along with preliminary project ideas. ● The third part involves executing the project based on the plans formulated with the business, adapting them in each stage to meet the timely requirements while still achieving the set objectives. Key activities include posting products and media content on social media platforms, primarily Facebook, along with producing advertisements and product feature videos on YouTube. Events will also be organized in collaboration with businesses to increase awareness. ● Finally, the overall project will be evaluated based on the initial criteria to measure the campaign's reach and effectiveness optimally.