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Please use this identifier to cite or link to this item: http://ds.libol.fpt.edu.vn/handle/123456789/4052

Title: KOMBUCHA Exquisite Blend of Nature
Other Titles: KOMBUCHA Hòa quyện tinh tế từ thiên nhiên
Authors: Trần, Khánh Trang
Đoàn, Phương Thảo
Phạm, Thị Quỳnh
Trần, Anh Tú
Nguyễn, Hồ Gia Hiển
Hoàng, Tiến Tường
Keywords: Kinh doanh quốc tế
International Business
Tea house
Business Plan
KOMBUCHA tea
Business model
Issue Date: 2023
Publisher: FPTU Hà Nội
Abstract: "KombuChill" will be a unique Kombucha tea house in Vietnam, where traditional brewing methods from China meet modern health trends. Kombucha, especially known as the "Elixir of Life", is recognized for its benefits to the digestive and immune systems. Its rising popularity in Vietnam reflects the growing health-conscious mindset. "KombuChill" will offer high-quality Kombucha, tailored to Vietnamese tastes, and serve as a place for customers to relax, learn about the history, and benefits of this drink. With a friendly environment and creative marketing strategy, "KombuChill" promises to be an ideal destination for those interested in a healthy lifestyle. This report includes five sections: Introduction to Kombucha, Market Analysis and Value Proposition, Main Plan for Key Activities, Financial Plan, Risk Management, and Future Planning. Further support will cover the 7P's, Main Financial Strategy, and Risk Management - Future Plan. According to the study's conclusions and several months of practical trials, "KombuChill" is considered a viable and beneficial business model for both the founders and consumers.
URI: http://ds.libol.fpt.edu.vn/handle/123456789/4052
Appears in Collections:Kinh doanh quốc tế

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