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Quản trị kinh doanh Business Administration Marketing Business Plan Beauty Care Health Care Spa Clinic
Issue Date:
2023
Publisher:
FPTU Hà Nội
Abstract:
From the beginning of the year until now, monitoring results at automatic monitoring stations show that the AQI index (a daily air quality reporting index) at stations in Hanoi is often at bad or very bad levels. Especially in Hanoi, from the beginning of 2023 until now, there have been days when air pollution levels “reached the top” of the 10 most polluted cities in the world.
Our skin is regularly exposed to harmful elements like sunlight, environmental pollution, and dust particles. Office workers, who spend prolonged hours sitting, face additional challenges such as stress and fatigue, leading to various skin issues. To counteract these effects, facial care becomes crucial in safeguarding the skin.
In response to these environmental challenges, particularly in Hanoi, a proposed business model named “An Spa & Clinic” in Ba Dinh district aims to provide professional skin care services. The center utilizes advanced products and therapies to address skin problems effectively, emphasizing natural beauty and personal confidence, essential aspects of modern life in Vietnam.
The “An Spa & Clinic” business model focuses on being a high-quality health care and beauty service center, promoting holistic well-being. The center stands out with a neoclassical style, offering a relaxing and comfortable service space, underpinned by core values of health and energy.
The center plans to provide a range of high-quality health care services, including hair washing, massage, facial care, hair removal, and more, designed to attract and energize customers. Market research indicates a strong demand for such services in the region, with a commitment to delivering a unique health care experience through well-trained technicians.
With optimistic financial predictions and a comprehensive business plan encompassing organizational structure, staffing requirements, financial projections, and marketing strategies, “An Spa & Clinic” is poised for significant and sustainable growth. The center aspires to go beyond mere relaxation, aiming to instill lofty values and contribute to customers’ balanced lives of energy, peace of mind, and perfection.