Branding Campaign for family services “Bước Lên Cùng Nhau - Step Up Together Company Limited” (SUT)

Abstract

Established in July 2022, SUT is a society-driven startup. SUT's line of business includes educational support services, social assistance activities and other education n.e.c, etc. Up to now, their main service is supporting families with children with ASD through guidance and support activities for parents and caregivers (hereafter collectively referred to as parents) to interact and improve their child’s function by using speech therapy along with other methods of intervention guided by the Ministry of Health. For each customer at SUT, they aim to support not only an individual but also other members of that family in order for them to avoid negativity, have the insights as well as enhance their capacity to accompany the individual over the longer term.