Build Up Tiktok Channel- FPT Telecom

Abstract

In the context of the growing Internet, users are increasingly preferring entertainment social networks that are quick and easy to capture messages. Not only that, social network users also want to be able to find useful information, fashion trends or daily recipes with just short video tutorials. Understanding that need, FPT Telecom Joint Stock Company - Telecom decided to establish a TikTok FPT - Telecom channel with the goal of expanding the potential customer file, as well as increasing brand awareness of services and the company’s products on a young and dynamic new platform. For many years, FPT - Telecom has always been known as the leading Telecommunication Joint Stock Company in Vietnam, so it is impossible not to innovate to catch up with the trend of the times, especially in the age of the Internet society is developing. Through the campaign to build the TikTok FPT - Telecom channel, we aim at 3 main goals. Firstly, spread the good message about the culture and people working in the FPT - Telecom environment. Second, create funny, trend-catching short videos that attract interaction with younger and more dynamic new customers. Thirdly, it is possible to promote more about FPT - Telecom’s products and services, not only boring numbers but also funny messages. We hope that through this campaign, we can strengthen the image of FPT - Telecom as a brand that is constantly innovating, and will reach more and more customers in the future. The project took place within three months, from August 23 to December 14. Following the request of the team building the TikTok FPT - Telecom channel, the channel building campaign will be divided into 3 possible phases: (1) Make a specific plan for the content to be built and post the video. , customer research and preparation of rotary equipment. (2) Production and posting of videos on the TikTok platform. (3) Organize the Workshop to attract the attention of young people who are interested in building a personal image, thereby approaching the TikTok channel FPT - Telecom. Construction and communication activities for the current channel have helped the channel gain more than 10,000,000 followers and 51,000,000 likes on this platform.