Remedy Brand Awareness Communication Plan

Abstract

In Vietnam, a nationwide network of rehabilitation facilities has been formed and developed, with 63 hospitals or centers. In which, the central level has a hospital and a rehabilitation center; 100% of central hospitals have rehabilitation departments; 38 rehabilitation hospitals are under the Department of Health; 27 rehabilitation facilities are under other ministries and branches... Over the years, many specialized applications in the field of rehabilitation have been deployed, such as speech therapy, therapeutic activities, tools, orthopedics, assistive devices, etc. This contributes to reducing the disability rate, improving the quality of life, and helping people with disabilities eliminate guilt and integrate into the community early. However, rehabilitation work in Vietnam still faces many challenges. Resources are limited, rehabilitation staff is still thin, especially at the grassroots level, and policies are still not synchronized... Therefore, the current rehabilitation services have not been able to meet the needs. The increasing need for rehabilitation of patients, people with disabilities, and others. Understanding the practical and urgent needs of the rehabilitation industry, Remedy has decided to establish a company in Vietnam and cooperate with strategic partners in Japan and developed countries. To the application of advanced models to form a network of medical complexes providing comprehensive healthcare services of international quality in Vietnam. The Remedy difference is that it incorporates the Japanese Omotenashi service philosophy into every operational process. Omotenashi in Japanese is devotion; by extension, it is a spirit of thinking of others. With a difference, the team of professionals at Remedy is always attentive, attentive to the needs of each individual customer in order to bring them joy, comfort, and trust. Our team is very honored to know that the project "Building the Remedy Brand" is not only a branding project, but also a project towards comprehensive health development for the community. With a very meaningful project, we want to become communication specialists to accompany Remedy in this campaign to realize Remedy's mission. Through the communication campaign "Building the Remedy brand," we aim at three main goals. First, spread the core value of the brand Remedy wants to convey. Second, attract the public to participate in the activities of the communication project. Finally, through this campaign, it will contribute to raising public awareness about changing behaviors and leading to a healthier life. Our team, TPAM (K14 Multimedia Student, FPT University), is honored to join Remedy's corporate communication team to come up with new ideas for projects. And an action plan.