Branding campaign for Hoff Coffee Brewer

Abstract

Hoff Coffee Brewers is a newly introduced coffee brand, and to build a sustainable brand, they would need a strong starting point. In this scenario, the issue is how to create brand awareness for a new brand in a highly competitive market. Especially in today's market, owners and consumers are more aware of branding than ever before, and coffee shops are investing extensively in branding/ marketing to differentiate themselves from their competition. To satisfy the client’s creative brief is to put up with how vague their likings and requirements are. The difficulty here is how to determine the personalities, visual direction, brand colors, etc. to meet the brief and also be effective in branding marketing. Creating and executing a branding strategy for a client is walking the fine line between the client’s personal preferences and the execution team's expert opinion on what would be effective.