Business Plan For “Cơm Tấm Sài Gòn” Brand In Hanoi Market

Abstract

This document will talk about a business plan called "Com Tam Saigon" in the Hanoi area, which is done through the process of finding out and surveying reality about needs, tastes of customers, and market characteristics of diners in Hanoi in general and Hai Ba Trung district in particular. With the mission of bringing customers a delicious meal experience with unique and traditional flavors while still bringing the unique features of Saigon right in Hanoi. The restaurant's customer focus file is students, office workers, and workers, aged 18 to 55 with an average income. Our goal is to bring diners in the Hanoi area the experience of standard Saigon broken rice. Besides, we will professionalize the service and the service environment. More deeply, our goal is to expand the store in the form of a chain to create a sense of broken rice, giving customers more choices when enjoying traditional dishes as well as preserving the quintessence of the ethnic characteristics of the Vietnamese people. We will outline a specific business plan with computation, market analysis, value proposition, HR management, financial planning, and marketing plan. In addition, we will establish solutions to the known risks. Everything will be done as close to reality as possible.